Why You Should Not Design Your Own Minisite
Do you know what a minisite design is? Or have you ever heard of the term minisite design? Well, minisite design is basically just a simple and static HTML design for your product sales letter or squeeze page. Usually minisite design is a term that only Internet marketers know. People outside the world of Internet marketing most likely do not know what it means. If you don’t believe me, I challenge you to ask your friends about minisite design and I can bet that they don’t know anything about it.
You might argue that you can write a sales letter for your product and slap up some kind of plain HTML page without any design at all. However, if you think deeply, do you really believe that website visitors will trust you when you are selling your product or service on an ugly web page? I’m sure that you will doubt the website owner and not buy his product or service.
The same concept applies for your ultimate footer ad squeeze page. If you have a nice-looking squeeze page that is professionally designed by a pro, your opt-in rate will surely increasse. For this single reason alone, you ought to really get a minisite design done by a professional. If you have a poor minisite design yet you say to yourself – I want to own a profitable internet business, you’re wasting valuable traffic since your website won’t convert well.
You might say to yourself “Hmm why don’t I design the minister myself?” Well, the answer is NO you really don’t want to do it yourself. If you don’t know anything about graphics, I highly recommend you to NOT do it on your own. Why? I’ll give you three reasons why. The first one is that your design is most likely very poor in quality. Second, you’d spend countless hours trying to design your minisite and your final design will still be very poor. Your time would better be spent on things that you are good at. The third reason is that hiring a professional minisite designer will save you both time and money, and the design will be tens, if not hundreds, of times better than your design.
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