What Should You Be Doing in Real Estate Right Now?
There’s lots of doom and gloom you need to be aware of because it affects what kind of assets you’re going to buy and the real estate investing you’re doing.
You’ve probably seen all the fear mongering going on with many of the so-called pundits comparing this to the worst economic recession/depression since the Great Depression.
The numbers certainly don’t back that up… as of yet.
If the numbers and trends continue it could approach those levels of 25% unemployment, mass layoffs, and other hysteria which drove people to the bread lines and to the brink of starvation.
“Why am I telling you this stuff right now?”
The numbers will give you insight of how you’re going to do your marketing, which generates your leads, which gives you quality contacts to make, and the number of contacts you make to sellers will ultimately determine how you will be negotiating real estate this year.
Remember, it’s not about being like the movie Boiler Room where you have to hard sell and A.B.C. which means Always Be Closing. Those days of the hard phone sell are over and people really resist and resent that type of presentation because it’s so transparent they can see right through it for how fake it is.
So what you want to focus on more is the number of contacts you make each day as well as the number of times you contact each party. Those will be much greater indicators of your success.
Of course, you don’t want to keep contacting and interacting with uninterested parties. If the person is not interested in your creative financing type of purchase don’t call them again.
The main thing I’m talking about is continuing to contact the people you have yet to get a hold of, have had to leave voice mails, have gotten no answer or a busy signal, or those you’ve talked to who’ve indicated their openness to your creative offer.
You probably have seen the numbers that it takes anywhere from 9-15 contacts in order to complete a sales transaction.
The reason most investors and salespeople fail is because they never make it to this 9-15 contacts level for reaching interested parties or potentially interested parties.
People have to become familiar with you and develop some level of trust and rapport with you before they’re going to open their wallets and spend any money with you…or accept your creative real estate purchase offer.
In the beginning you’re just another telemarketer who wants something from them. The only way you get through this is with persistence and maintaining your professional contacts level as well as doing what you say.
In this context I’m mainly talking about keeping your appointments.
You must be true to your word no matter what and keep your appointments on time to build consistency and trust. Even if you have to leave a message then the fault is on them and you can subtly bring that out next time about how you thought you had a confirmed and scheduled phone appointment and maybe the signals got crossed because they missed it.
Always leave them an out because you don’t want to directly call them out and make them accountable or you may bring up some defensiveness on their part and when the walls go up they’re definitely less likely to sell you their property or do business with you.
As for the economy, the numbers I saw showed that 95% – 96% of the money which was being spent 12 months ago is still being spent this year. So as bad as the economy is there’s only been a 4% – 5% drop in people’s spending.
What has happened is they are much more careful with how they spend their money and what they choose to spend it on.
They consider their purchases much more carefully in today’s economic environment because of their fear of being laid off or losing their income than they did just 12 to 24 months ago.
Knowledge is the key divider between the successful and not so. So use the knowledge of your prospects fears and fantasies to move them to accept your offer.
Using current events and statistics builds proof and trust. By following this formula and making the required number of contacts you’ll get what you want. It’s just a law of physics.
Get started doing what you know works right now because you know when you talk to noone you get nothing. Find out more about real estate investing and , and make your dreams come true.
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