Business marketing tips

To assist with the advertising of your organisation you might like to think about the different non-region specific telephone numbers that are available, you could already be familiar with many of them, such as the 0800 number or the 0845 numbers, but there are more that you should also familiarise yourself with.

These numbers may be used to good effect in your promotions and in the working out of the effectiveness of the promotions, for example if you are holding a corporate event and you have got some help with your conference management you could brand all the literature and marketing with an 0800 freephone number that you only release in association with the event.

Using the phone numbers like this you know when a customer calls you about your products or services on the number you know it was due to the marketing or the event itself, companies like Windsor Telecom provide very sophisticated and useful information packages with their telephone number packages these can be used to see where people telephoned from, what time the call was placed and how long they were on the call for.

You can see this is useful information when used in together with your on-line and off line marketing as you can assess how much business you are getting from corporate events compared to newspaper ads or PPC ads on-line.

I know of a business who were able to reduce their costs by hundreds of pounds a year using this strategy recently in their recruitment.

The company required some new secretarial support and placed an advertisement in the Bournemouth Echo, a local paper, an on-line PPC advertisement with keywords such as secretarial job Bournemouth and one on the local radio. All these had different 0800 numbers to call for details, the internet proved to be the most cost effective and as a result the business were able to spend more of their recruitment budget on-line rather than in print or on the radio.

Now this is only one example and internet recruitment may not be the best way for everyone to recruit but using the different telephone number options available you can test for yourself.

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