Bing VS Google
Google might have changed the face of the Internet searching with its one of a kind, and heavily guarded, search technology that has proven to yieldmore relevant results than the established search engines of the early years (despite attempts by people utilizing search engine optimization to try and manipulate the results!), however there is a new contender trying to give the Internet search yet another makeover, and it appearsto be seeing results where so many others have tripped up. Bing.com, Microsoft’s newest baby was launched in the end of May 2009, and has starting then demonstrated increases in popularity each month in a market where popular opinion believed that Google could not, and would not, be closed in on quite conceivably in this lifetime. Scarcely a few months after Microsoft’s arrival with Bing, Google’s market presence reduced by 0.1 percent, while Bing rose to 9.3 percent of market presence. Most other search engines have stagnated in their share of the pie, but when the 2nd best search engine Yahoo has just 19.3 percent of the market share, it is surprising that a fresh entrant such as Bing can rise to almost 10 percent immediately, and seems that it won’t just stop there.
What’s so great about Bing? Is it just the $100million Internet Marketing and Search engine marketing campaign that has it eroding away at the search engine market share? Or is there something tangibly worthwhile in the manner the search operates that sets it over the rest, making it a real challenger to Google? Conceivably both. For example, Bing features a visual search feature which lets a user to explain what they’re looking for and then whittle down their search based on picture results, thus a person who can remember what something looked like but can’t remember what it’s called, can easily place what they’re looking for. Saw Caught a new model vehicle on the road but don’t know what make or model it was? Bing’s visual search will assist you in finding that car by presenting you with a series of pictures from which to identify the closest and gradually find arrive at the precise model you were going for. This may seem a simple idea to begin with, but Bing believes that they are revolutionizing the way everyone will use Internet searches in the future. By making it more graphical, they expect to redesign the way users search the web. It’s no surprise then that they like to call Bing a ‘decision engine,’ instead of a ‘search engine.’
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