Automatically Increase Conversion Rates
If you need to increase website conversion rates then you ought to start experimenting with different copy because your page copy will have the biggest impact on your profits. Strong, focused copywriting that positively sells your products or services clearly and tackles all the standard objections will beat badly written, slack, unfocused and badly presented copy.
However the process of copy testing is not quite as easy as it ought to be. And this is an implementation barrier. Ask virtually any online marketer about the value of good copywriting and they’ll tell you it is essential to success. But few of these people actually actually get round to doing it.
Why so?
Simply because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it actively reacts to the results of tests in such a way that your website gets better and better at converting as time progresses. The way that evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.
Over time some copy will clearly outperform other copy and an automatic feed back system ensures that, as data comes in, the most effective copy gets displayed more frequently which results in your HTML evolving to become fitter as a conversion engine.
The commercial value of increasing web conversion rates is massive and you can actually find a short training course about it on the website ReallySimpleTesting.com. Personally I think that one of the most interesting things you can find out there is how small changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.
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